Distributorship

Most supplier-distributor relationships are transaction-based, meaning the supplier sells and the distributor buys – this is generally the extent of the relationship.

Without a common vested interest in the success of entering a market and the gaining of market share, a mutually beneficial outcome is less likely.

We have implemented numerous policies aimed at sharing the necessary responsibilities for the successful distribution of our products and work closely with our distributors to ensure a mutually beneficial outcome.

Unlike other manufacturers that only offer a fixed product range, for which specifications and packaging cannot be changed, AdvaCare has implemented flexible production methods that allow us to adjust our products to meet the specific demands of each market and unique requirements of our distributors.

We know it is important that our products have the optimum balance of market adaptation vs. product differentiation to ensure a competitive advantage.

Our Marketing Department works closely with our distributors to perfect product specifications and packaging by combining distributor feedback and conducting .independent market research.

We believe that marketing serves as the backbone for a healthy growth strategy, a concept that we apply to each of the 65 countries our products are distributed. Our highly experienced Marketing Department consistently refines marketing strategies to adapt to the dynamics of each country, facilitating the effective building of our brands.

We provide effective marketing support for our distributors:

– Customized Promotional Materials: We provide a wide range of promotional materials to our distributors free of charge, with the purpose of assisting with the marketing of our brands, including Display Stands, Shirts, Writing Pads, Mouse Pads, Prescription Pads, Pens, Pill Boxes, Cups, Calendars, Bags, Shelf Wobblers, Folders, Umbrellas, Pamphlets, Brochures, and other customized items by request of our distributors.

– Samples for Promotion: We provide our distributors with popular AdvaCare consumer products intended for free distribution, with the purpose of brand promotion, including AdvaCare Multivitamins and other supplements, StayGuard Bandages, StayGuard Hand Sanitizers, FEEL Condoms, and other popular AdvaCare products.

– Strategic Support and Planning: With vast experience in distribution across 65 countries throughout North America, South America, Asia, the Middle East and Africa, we are able to leverage our knowledge and analytical data to provide our distributors a marketing advantage in their markets. We support our distributors initially with market entry, and then shift to a focus on the gaining of market share.

– Independent Market Research: As a global manufacturer with numerous brands, we choose our distributors carefully to ensure the effective distribution of our products. As our distributors are on the ground and have unique knowledge and experience in their respective markets, we rely on their feedback to identify product specifications and packaging, market entry strategies and other crucial criteria for effective distribution. Additionally, our experienced Marketing Department conducts independent market research, after which we combine our analysis and experience with the knowledge of our distributors, to facilitate the strongest possible market entry for our brands and products. We work closely with our distributors to make success a mutually beneficial reality of our relationship.

– On The Ground: Personnel from both our Sales and Marketing Departments travel frequently to meet our distributors to gain a better understanding of their markets. We also regularly commit our resources to technical and marketing training. It is our goal to gain a competitive advantage is each and every market where our products are distributed, making our on-the-ground presence crucial for the support of our distributors.

AdvaCare has extensive logistical capabilities which we leverage for the benefit of our distributors. As a value-added service provided to our distributors free of charge, we assist with all logistical matters. Whether by sea, air or rail, our Logistics Department utilizes our state-of-the-art IT systems to ensure timely delivery.

AdvaCare has built an extensive infrastructure in the countries where our production facilities are located for one main purpose – complete control of the supply chain. Efficient processes and extreme attention to detail are essential when controlling sequential steps that must be carried out flawlessly when pharmaceutical and healthcare products are involved. The accuracy of documentation is also important in not hindering or delaying shipping, customs clearance, or import approval by local authorities.

From raw material to finished product, refrigerated storage to transcontinental delivery, we provide complete solutions allowing our distributors to focus on what they do best – the efficient and effective distribution of AdvaCare products.